Will Critchlow: Founder of Distilled, fan of whisky, basketball and food (in almost any order), husband, father. These are my personal thoughts and not necessarily the views of Distilled (or anyone else).
You can find me on Twitter @willcritchlow or my company blog.
I assume you’ve seen the river of red ink caused by Microsoft’s lengthy excursion into the search engine game:
Here’s what I’d do if I ran Microsoft and was playing the long (5-10 years) game:
Just a thought experiment. Written very much to provoke debate rather than to espouse an actual point of view. As Scott Adams says:
Warning: This blog is written for a rational audience that likes to have fun wrestling with unique or controversial points of view. It is written in a style that can easily be confused as advocacy or opinion. It is not intended to change anyone’s beliefs or actions. If you quote from this post or link to it, which you are welcome to do, please take responsibility for whatever happens if you mismatch the audience and the content.